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Client

Milwaukee

Services

Design, Marketing, SEO, Social

Date

December 15, 2020

Website

milwaukee.com

Onefourfive Clarendon

URW Type Foundry GmbH is a German company with a long and rich history in type design and engineering. As the direct successor of digital type pioneer URW GmbH, it continues to design and develop first class typefaces and custom projects.

Advertising

When brainstorming your key content focuses, step inside your customer’s shoes. Go beyond the product or service you offer and think about the people who buy it: their interests, their questions, their pain points. Don’t be afraid to cover topics that aren’t directly related to your business; instead, find topics your customers are interested in and find ways to refer back to your products in a relevant and helpful way. This more holistic approach to blogging will go a long way to driving more traffic.

At this point, most of us can agree that traditional keyword targeting is old hat, but researching your keywords is still essential for content planning. Forget targeting and stuffing, today’s keyword research is all about context and user behaviour.

Advertising Results

5.2M

Views

1.5M

Clicks

312M

Impressions

When brainstorming your key content focuses, step inside your customer’s shoes. Go beyond the product or service you offer and think about the people who buy it: their interests, their questions, their pain points. Don’t be afraid to cover topics that aren’t directly related to your business; instead, find topics your customers are interested in and find ways to refer back to your products in a relevant and helpful way. This more holistic approach to blogging will go a long way to driving more traffic.

At this point, most of us can agree that traditional keyword targeting is old hat, but researching your keywords is still essential for content planning. Forget targeting and stuffing, today’s keyword research is all about context and user behaviour.

Let us leverage creativity and technology to accomplish your mission.

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